The state of Sabah, located in the north-eastern part of Borneo, is known as a versatile travel destination. The uniqueness of this state lies in its diverse tourism offerings, which include experiences in nature, culture and heritage, stunning marine attractions, and adventurous activities. In short, Sabah has the best of Borneo, a true gem and is blessed with the beauty of both land and sea from the majestic peak of Mount Kinabalu to the enchanting depths of Sipadan Island.

Mention the state of Sabah, and the image of the iconic and majestic Mount Kinabalu will come to mind. The highest mountain in Malaysia has long been a bucket list for many climbers looking to conquer the Low’s Peak summit. But did you know that the top three highest peaks in Malaysia are actually located in the Land Below the Wind?

Besides Mount Kinabalu, the other two towering peaks dominating Malaysia’s landscape are Mount Trusmadi and Mount Sinsing. These mountains have been gaining popularity among local hikers for their challenging trails, said to be even tougher than those of Mount Kinabalu.

What makes them unique is the changing scenery of the rainforest canopy along the hiking trails and breathtaking views of nature. At the summit, hikers are often rewarded with a breathtaking view of a sea of white clouds.

More than just the mountains, it is worth noting that Sabah offers a wide range of experiences. Ever thought about white water rafting in the fierce Padas River or enjoying a romantic sunset stand-up paddling in the iconic Tanjung Aru Beach. History buffs out there might follow the route of the historical Death Marches tour in Sandakan or explore Tawau, the land of Malaysia’s cocoa kingdom. From bean to bar, the cocoa village and factory is an attraction not to be missed.

Experience real-life jungle books

Sabah’s rich biodiversity also offers nature lovers the chance to appreciate its incredible variety of flora and fauna. The eastern coastal regions of Sabah, such as Sandakan, Kinabatangan, Lahad Datu, and Tawau are among the best places to observe wildlife and endemic species unique to this part of the world.

Visitors can get up close with iconic wildlife such as orangutans, proboscis monkeys, sun bears, Bornean elephants, hornbills, and many more, promising an unforgettable adventure and a deep appreciation for the region’s well-preserved natural environment.

Photo Courtesy of Sabah Tourism Board

Take advantage of the Visit Malaysia 2026 Campaign to bring your family to visit Sabah’s destinations such as the Sepilok Orang Utan Rehabilitation Centre, Bornean Sun Bear Conservation Centre and protected areas such as the Tabin Wildlife Reserve and Tawau Hills Park. Visitors will not only enjoy the wilderness but also gain knowledge and exposure to wildlife conservation efforts from trained local rangers and tour guides.

Imagine stepping into a real-life jungle book. That will definitely be one priceless experience for travellers of all ages.

Seascapes beauty

However, Sabah’s beauty isn’t limited to its land-based wonders. It is also renowned for its stunning underwater attractions, drawing diving enthusiasts from across the world. The state is surrounded by captivating islands such as Pulau Tiga, Mantanani Island, Tunku Abdul Rahman Marine Park, Tun Mustapha Marine Park, Turtle Island, and Tun Sakaran Marine Park.

Each of these destinations offers unique features perfect for snorkelling and diving activities. For example, Pulau Tiga is known for its therapeutic mud volcano, while Turtle Island serves as a safe haven for turtle nesting. Fly to Tawau, the gateway to the idyllic islands of Semporna like Bohey Dulang Island, Mataking Island and the world-renowned diving sites of Sipadan Island. The peacefulness and breathtaking blue seascapes of these islands are sure to delight any traveller.


Community-driven tourism

The Sabah Tourism Board (STB) has also been actively promoting the growth of community-based tourism, which continues to thrive. Capitalising on Borneo’s natural beauty, villagers, particularly in rural areas, are increasingly embracing government initiatives to develop their communities into rural tourism destinations, supported by continuous training and financial grants.

This initiative not only fosters a spirit of cooperation among the communities but also stewardship in preserving the natural ecosystem and helps generate income through employment opportunities within the tourism sector. Rural tourism, in turn, offers visitors a unique opportunity to experience the rich culture and heritage of Sabah’s indigenous peoples up close.

For example, the Tahas Tininting tourism product in Kampung Salinatan, deep in the Nabawan interior, offers visitors the opportunity to experience living in Murut Tahol longhouse. Meanwhile, a homestay experience in Kampung Sunsuron, Tambunan, allows travellers to immerse themselves in the lifestyle of the Dusun community, including tasting traditional cuisines and learning the local dances.

Community-based tourism not only enriches visitors’ experience through the natural beauty of the destination, but also fosters greater awareness of responsible and sustainable tourism that protects both nature and cultural heritage.

Naturally inspiring, beyond ordinary, Sabah truly is a jewel of Borneo. Its unique geography, rich biodiversity, cultural diversity, and the warm spirit of its communities make it not only beautiful and welcoming, but also full of meaningful experiences. Whether you are into culture, adventure or nature-based experiences, allow Sabah to enrich your wanderlust soul.

Batik Air offers daily direct flights from Kuala Lumpur to Kota Kinabalu and Tawau, and four flights a week to Sandakan. For more information, visit www.sabahtourism.com. (***)